Portfolios shaped by the values that count.

5th July 2021

Today, Standard Life Aberdeen plc has become abrdn plc, pronounced Aberdeen. 

Our new brand is more than simply changing our name, it’s about coming together under a single global brand focused on helping our clients to become better investors.

Aberdeen Standard Capital will also change its name to become abrdn later in the year with full details provided nearer the time. We’ll continue to evolve our service and range of investment solutions that we are known for.

You can get more information and have a look at our new brand at www.abrdn.com/corporate

Read our press release here.

Our investment propositions

We offer a holistic approach to managing wealth: from preservation to generation, we have an approach to suit client needs, risk profile and capacity for loss.

Our industry-qualified experts have excellent track records managing best-in-class investment solutions.

Meeting clients' needs

We aim to make investing as simple and straightforward as possible for your clients. We're committed to providing them with excellent service.

  • We can work closely with both you and your clients.
  • Or, they can contact us directly if they prefer.

Partnering with us

We're committed to providing excellent service, and our brand is trusted in the market. We believe in clarity and transparency.


Investment involves risk. - The value of investments, and the income from them, can go down as well as up and an investor may get back less than the amount invested. Past performance is not a guide to future results.