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Yours.
5th July 2021
Today, Standard Life Aberdeen plc has become abrdn plc, pronounced Aberdeen.
Our new brand is more than simply changing our name, it’s about coming together under a single global brand focused on helping our clients to become better investors.
Aberdeen Standard Capital will also change its name to become abrdn later in the year with full details provided nearer the time. We’ll continue to evolve our service and range of investment solutions that we are known for.
You can get more information and have a look at our new brand at www.abrdn.com/corporate
Our investment propositions
We offer a holistic approach to managing wealth: from preservation to generation, we have an approach to suit client needs, risk profile and capacity for loss.
Our industry-qualified experts have excellent track records managing best-in-class investment solutions.
Partnering with us
We're committed to providing excellent service, and our brand is trusted in the market. We believe in clarity and transparency.
Institutional expertise. Personal focus.
Our aim is to make investing as simple and straightforward as possible for clients, using our expertise in investment management to deliver solutions that are aligned with their financial needs.